{"id":7283,"date":"2023-03-03T16:42:39","date_gmt":"2023-03-03T16:42:39","guid":{"rendered":"https:\/\/expando.digital\/?p=7283"},"modified":"2023-03-08T13:24:50","modified_gmt":"2023-03-08T13:24:50","slug":"website-owner-basics-seo","status":"publish","type":"post","link":"https:\/\/expando.digital\/fr\/website-owner-basics-seo\/","title":{"rendered":"Si vous poss\u00e9dez un site Web, vous devez conna\u00eetre les bases du r\u00e9f\u00e9rencement. Mais pourquoi?"},"content":{"rendered":"\t\t
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L'un des derniers projets sur lesquels nous avons travaill\u00e9 Expando<\/a> est la preuve que chaque entreprise<\/strong>, organisation<\/strong>, ou PME<\/strong> Qui poss\u00e8de un site Web devrait avoir quelqu'un qui conna\u00eet les bases du r\u00e9f\u00e9rencement, surtout lorsque l'on travaille avec un budget serr\u00e9. Lorsque l'argent n'est pas un probl\u00e8me, vous pouvez embaucher quelqu'un pour s'occuper de votre r\u00e9f\u00e9rencement ou corriger les erreurs qui surviennent, mais avec un budget serr\u00e9, conna\u00eetre les bases peut vous aider \u00e0 \u00e9conomiser du temps, de l'argent et du stress. Cela peut para\u00eetre \u00e9trange, mais restez jusqu\u2019\u00e0 la fin de cet article pour entendre l\u2019histoire\u00a0!<\/p>

Pourquoi des formations SEO ?<\/h2>

Je recommande toujours que chaque entreprise poss\u00e9dant un site Web ait quelqu'un qui conna\u00eet le les bases du r\u00e9f\u00e9rencement<\/strong>. Lorsque le budget est serr\u00e9, il peut ne pas \u00eatre possible d'embaucher quelqu'un pour cette t\u00e2che et, par cons\u00e9quent, vous pourriez r\u00e9duire le budget li\u00e9 \u00e0 des choses que vous jugez inutiles, comme l'optimisation des moteurs de recherche. Cependant, en connaissant ne serait-ce qu'un peu le domaine, vous pouvez :<\/p>

  1. Effectuez certaines t\u00e2ches sur une base quotidienne ou mensuelle, comme bloguer correctement.<\/li>
  2. Demandez un backlink lorsque vous faites affaire avec un client ou une autre entreprise.<\/li>
  3. Gardez un \u0153il sur vos concurrents.<\/li>
  4. V\u00e9rifiez quelles pages se trouvent sur le Web et lesquelles g\u00e9n\u00e8rent plus de trafic et g\u00e9n\u00e8rent des prospects.<\/li>
  5. Vous serez plus capable de demander de l\u2019aide en cas de besoin.<\/li><\/ol>

    Oui, lorsque l'on parle de SEO ou d'optimisation des moteurs de recherche, on pense souvent \u00e0 des lignes de code, mais ce n'est pas tout. Avec les mises \u00e0 jour des algorithmes des moteurs de recherche, le jeu devient de plus en plus humain et tout le monde peut y participer, quelle que soit son origine.<\/p>

    Une \u00e9tude de cas:<\/h2>

    Dans certains cas, en connaissant les bases du r\u00e9f\u00e9rencement, vous pouvez \u00e9viter de v\u00e9ritables catastrophes, comme le cas dans lequel un client m'a contact\u00e9 parce qu'il avait des pages secr\u00e8tes importantes sur son site WordPress qu'il avait choisi de sans index<\/strong> tout en les cr\u00e9ant. Pendant des ann\u00e9es, ces pages n'apparaissaient pas dans Google<\/strong>, ce qui est bien, mais du coup, ils ont \u00e9t\u00e9 choqu\u00e9s de constater que ces pages secr\u00e8tes \u00e9taient index\u00e9es et affich\u00e9es par d'autres moteurs de recherche comme Bing<\/strong>, Yahoo!<\/strong>, Qveux<\/strong>, CanardCanardAller<\/strong>, et Ecosia<\/strong>! Leurs informations confidentielles s'\u00e9taient r\u00e9pandues sur ces moteurs de recherche.<\/p>

    On parle de pr\u00e8s de 1500 pages qui ont \u00e9t\u00e9 cr\u00e9\u00e9es sur plusieurs ann\u00e9es ! Si quelqu'un dans le m\u00e9tier avait essay\u00e9 le site\u00a0: nom du site<\/strong> recherchez dans ces moteurs de recherche auparavant, ils n\u2019auraient jamais atteint ce stade !<\/p>

    Chez Expando, notre travail consiste g\u00e9n\u00e9ralement \u00e0 classer votre site Web en haut des moteurs de recherche et \u00e0 corriger les erreurs si certaines de vos pages n'apparaissent pas dans les moteurs de recherche. Cette fois, cependant, on nous a demand\u00e9 de faire le contraire et de supprimer les pages qui apparaissaient dans ces moteurs de recherche le plus rapidement possible.<\/p>

    C'est exactement ce que nous avons fait et nous avons trait\u00e9 cette situation comme une mission urgente pour aider l'entreprise \u00e0 retrouver la paix. Mais je ne vous dirai pas le niveau de stress et de peur qu'ils (et nous) ont \u00e9prouv\u00e9 jusqu'\u00e0 ce que le probl\u00e8me soit r\u00e9solu !<\/p>

    Dans cette \u00e9tude de cas, je suis encore plus s\u00fbr que chaque entreprise, PME ou organisation avec un site Web devrait avoir quelqu'un qui conna\u00eet le r\u00e9f\u00e9rencement dans son \u00e9quipe.<\/p>

    Si vous \u00eates pr\u00eat \u00e0 vous lancer dans l'aventure de l'am\u00e9lioration de vos comp\u00e9tences en r\u00e9f\u00e9rencement et \u00e0 apprendre les bases d'une mani\u00e8re qui peut prot\u00e9ger votre entreprise et faciliter la croissance, ou si vous recherchez une expertise en r\u00e9f\u00e9rencement ou en marketing num\u00e9rique, n'h\u00e9sitez pas \u00e0 nous contacter. nous \u00e0 Expando<\/a> (vous pouvez m'envoyer un mail maintenant rana@expando.digital<\/strong>). Nous proposons divers programmes de formation, y compris des formations priv\u00e9es dans votre r\u00e9gion si cela vous convient mieux.<\/p>

    Bonne journ\u00e9e num\u00e9rique\u00a0!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/body>","protected":false},"excerpt":{"rendered":"

    Conna\u00eetre les bases du r\u00e9f\u00e9rencement peut aider chaque propri\u00e9taire d'entreprise \u00e0 se d\u00e9velopper dans le monde num\u00e9rique et \u00e0 \u00e9viter les probl\u00e8mes. Lisez cette \u00e9tude de cas pour en savoir plus.<\/p>","protected":false},"author":7,"featured_media":7300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"pmpro_default_level":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16,17],"tags":[79,83,84,82],"class_list":["post-7283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-news","category-information-technology","tag-business","tag-security","tag-seo","tag-switzerland","pmpro-has-access"],"acf":[],"yoast_head":"\nIf you have a website, you should know the basics of SEO. 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