Workshops, coaching & training in

Digital Marketing

Want to understand digital marketing concepts? SEO or Local SEO? Digital marketing strategy? Social network basics like posting, scheduling, or paid advertising on Facebook, Instagram, or other social networks?
You are in the right place; Expando is like a cheat code for Google and social networks: Instagram, Facebook, LinkedIn, Twitter, YouTube, and TikTok.

We provide world-class SEO, Local SEO, and digital marketing training for businesses of any size: for small companies, PMEs, startups, organizations, or associations. So even if you are a solo business owner who wants to learn more, a business with an in-house marketing team, or an agency that wants to up its game, our customized training will take your game to the next level. 


We provide training in your local, ours, or even the virtual world over Zoom. Our team tailors a consulting package and training to fit any needs. So regardless of your business's size or project's requirements, our team of experts can help you blow past your goals. Our founder Rana Quba who has a Ph.D. in social networks and recommendation systems has trained a lot of business owners and marketers for over ten years.

Our training offers you the information you need from a competent expert, unlike the overwhelming manuals and exercise material on the internet that is generic, time-consuming, and confusing in many cases. In addition, it's an entertaining event where you will learn, laugh, enjoy, and have new friends in our community. Furthermore, Expando will provide valuable tips in the training that can be used in day-to-day work.
workshop
Our workshops & Coaching in

Digital Marketing

Prescheduled or customized ones based on your needs. Our trainings will prepare your team to take your digital marketing strategy into hands, from content creation to scheduling and paid marketing, besides knowing the best practices that align with your company goals.

SEO
Workshop, training & coaching in

SEO Training

Our SEO training will prepare your staff to create content and maintain the Website to boost organic traffic generation from search engines, besides knowing when to pay for ads and build a profitable and sustainable online business

- Competitor analysis
- Local SEO vs. Traditional SEO
- On-page technical SEO
- Link Building Strategy
- Keyword Research
- Ongoing SEO Monitoring
- Content Strategy that is Customer & SEO Friendly
- Understand Search Engines and algorithms and how they work.
- Improve your Webpage Optimization
- Build Your off-page SEO Tactics
- Learn the balance between organic and paid traffic.
- Technical SEO quality assurance.
- Editorial SEO process and best practice.
- Google Search Console & Google Analytics Training.

Local SEO
Workshop, training & coaching in

Local SEO

- Local SEO
- Local Link Building
- Google My Business
- Ongoing Local SEO Monitoring Consulting
- Local Content Strategy
- Keyword Research
- Learn the balance between organic and paid traffic.

shopping-online
Workshop, training & coaching in

Digital Marketing

- Digital Marketing Basics, Concepts and Strategy.
- Digital marketing tactics.
- Social Media Plan.
- Content Creation and Planning
- Ways to facilitate applying the plan.
- Consulting

bullhorn
Workshop, training & coaching in

Social media:
Facebook, Instagram, Tiktok, LinkedIn, YouTube

- Social Media Concepts and Plan
- Content Creation and Planning
- Consulting
- Create a social network plan.
- Apply your social network plan.
- Boost Visibility on each Social Network.
- Boost Commercial Prospection on each Social network.

technical-support
Workshop, training & coaching in

Paid Media Training

- Google Ads Consulting and/or Training.
- Paid Social Consulting and/or Training (Facebook, Instagram, TikTok, LinkedIn).
- YouTube Ads.
- Recommendations for Performance Enhancement.
- Learn the balance between organic and paid traffic.

goal
Customized training based on

Your business goals

We will define your workshop's goal(s) according to your business needs. They can be:
- Organic traffic growth.
- Performance following a website redesign or migration.
- Reducing the dependency on paid traffic.
- Establishing content marketing as a significant traffic channel.
- Specifying a web platform that enables scalable SEO
- Setting up the organization's SEO process.
- Technical SEO quality assurance.
- Editorial SEO process and best practice.
- Google Search Console Training.

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